Study Mimosa APP
How can we build a digital platform that highlights Study Mimosa’s unique design philosophy while placing its collections at the center of the experience?
Context
Overview
Study Mimosa believes that children’s interior design can be a space of sensitivity, calmness, and authenticity. Each collection emerges from an artistic or cultural inspiration, reinterpreted with a contemporary perspective and a poetic soul. The website was conceived to reflect this universe—where design is emotional, meaningful, and deeply connected to childhood. The aim was to create a space where parents can easily explore each collection, understand its concept, and feel how every design is thoughtfully crafted with the child in mind.
Product brief brainstorm
As part of the Product Brief brainstorm, we analyzed key problems and defined clear solutions to guide the structure, navigation, and overall digital experience of the website.
User persona
By having a clear understanding of who our users are, we can develop more effective and tailored solutions. So, we create user personas to ensure that our design decisions align with the real needs of our target audience.
Paola Garcia
42 years
Accountant
Barcelona, Spain
Paola is a caring mother who wants her child’s bedroom to be both safe and inspiring. She enjoys exploring design ideas online but can feel overwhelmed by too many options.
Goals
1. Create a safe, inspiring, and playful bedroom for her child.
2. Find design ideas that are practical and stylish.
3. Easily visualize how designs would work in her space.
Frustrations
1. Overwhelmed by too many design options online.
2. Unsure about the quality and safety of designs.
Daniel Pichardo
38 years
Business Owner
Madrid, Spain
Daniel is a hands-on, loving father who enjoys spending time with his children and being involved in their daily life. He wants their bedrooms to be safe, practical, and welcoming spaces.
Goals
1. Ensure bedrooms are practical and child-friendly.
2. Participate in the design process.
3. Create spaces that reflect his children’s personalities and needs.
Frustrations
1. Can feel unsure when there are too many design choices.
2. Needs reassurance about safety, durability, and usability of furniture and décor.
Ideate!
Prototyping
Wireframes
These initial designs help us quickly test and refine the app’s interface, allowing for effective iteration before development.
Prototyping
Hi-fidelity prototype
In the high-fidelity prototyping phase, we transformed wireframes into detailed, interactive designs that closely resemble the final product.
project
Takeaways
Throughout the design and development of the Study Mimosa website, several insights emerged that shaped both the creative process and the final experience. These takeaways reflect the key lessons learned while building this platform.
Organizing the website around themed room collections helps visitors immediately understand the studio’s offerings and explore designs in a structured, inspiring way.
Highlighting the artistic and cultural inspiration behind each collection creates a meaningful connection with parents, making them feel involved and confident in the design choices.
Creating mind maps early in the project helped organize content, define relationships between collections and ensured that all key information was considered before moving into wireframes.
Developing user personas clarified the needs, goals, and pain points of parents, guiding decisions on navigation and content to create an experience that feels intuitive and emotionally engaging.
