Plairsoft APP
This project aims to develop a mobile app that streamlines game reservations, enhances event participation, connects players, and fosters an engaged airsoft community.
Goal
This project aims to develop a mobile app that streamlines game reservations, enhances event participation, connects players, and fosters an engaged airsoft community.
Role
Visual + UX Designer / Brand Strategist
Team
I am a member of the KMA Disseny team, collaborating with the Roilab Intelligence team.
Project duration
We are continuously improving the application to enhance the user experience, add new features, and develop the web app.
Tools
Figma, Adobe Creative Cloud, Asana, Miro
Context
What is airsoft?
Airsoft is a tactical sport and game based on combat simulations. Unlike paintball, airsoft does not use paint markers, relying instead on the honor system.
Problem statement
How might we develop a mobile application that serves both airsoft players and field managers, providing players with an easy way to find and book games, while enabling field managers to create and manage game sessions?
visual strategy
Branding
The branding was designed to capture the vibrant energy of the airsoft world. Every element has been thoughtfully selected to convey the dynamic and nature of the game.
empathize
User personas
By having a clear understanding of who our users are, we can develop more effective and tailored solutions. So, we create user personas to ensure that our design decisions align with the real needs of our target audience.
Juan Pérez
42 years
Airsoft Field Manager
Madrid, Spain
Juan has been an avid airsoft player for over 8 years, and his passion for the sport led him to manage an airsoft field in Madrid. He is responsible for maintaining the field and managing bookings.
Goals
1. Wants an easy way to create and manage games including reservations and cancellations.
2. Needs a system that facilitates communication with players, both for event updates and for managing inquiries.
Frustrations
1. Struggles with managing player expectations due to fragmented communication channels (WhatsApp, emails, phone calls).
2. Doesn’t have a reliable way to gather player feedback post-game.
Francisco García
27 years
Sales Manager
Barcelona, Spain
Francisco discovered the sport four years ago. He quickly became hooked and has been actively playing ever since. He enjoys the tactical aspect of airsoft, as well as the social interaction with other players. He plays regularly on weekends and is always on the lookout for new games.
Goals
1. Wants an easy way to discover new airsoft games and events.
2. Seeks to find players with similar skill levels and interests to form teams.
3. Wants to stay updated on game schedules, changes, and news related to airsoft.
Frustrations
1. Francisco often has to search through multiple sites to find airsoft games, which takes time and isn’t very efficient.
2. He finds it hard to get clear, timely updates about game schedules, weather conditions, or last-minute changes.
brainstorming
Ideation and exploration
To kick-start our ideation process, we conducted a brainstorming session using HMW (How Might We) questions to generate solutions. The goal was to explore a wide range of ideas that responded to the needs of both players and field managers.
HMW simplify the process for airsoft players to easily find and book games?
HMW create a space where airsoft players can easily connect, share experiences, and learn from each other?
HMW enable field managers to easily create and manage game sessions and reservations within the app?
PROToTYPING
Information architecture
The Information Architecture of the app is designed for clear organization and easy navigation, ensuring users can quickly find what they need.
Prototyping
Wireframes
These initial designs help us quickly test and refine the app’s interface, allowing for effective iteration before development.
Prototyping
Design system / Sticker sheet
We created a Design System to ensure consistency, efficiency, and a seamless user experience across the app.
PROToTYPING
Hi-fidelity prototype
In the high-fidelity prototyping phase, we transformed wireframes into detailed, interactive designs that closely resemble the final product.
player
Field manager
project
Takeaways
By creating user personas and focusing on the needs of both players and field managers, we were able to design an app that truly caters to its target audience, ensuring an enjoyable experience.
Simplifying complex tasks like game booking, team formation, and event management through intuitive user flows allowed us to create a more accessible and efficient platform.
The app’s focus on community interaction – through features like team creation, player chats, and easy communication with field managers – helps foster a vibrant airsoft community.